Client
441 Main
Project
Social Media Giveaway/Sweepstakes
Deliverables
Giveaway Campaign
Social Strategy
Messenger Marketing
Web Design
Social Media Management
48 Hours And $0 Adspend.
We designed, developed, and optimized a creative giveaway to engage 441 Main’s target audience using a compelling contest that lead to 9.5k contest entries within 48 hours. This project yielded an increase in brand awareness and nightlife traffic while increasing subscribers by attracting their target audience with a lead magnet.
PROJECT HIGHLIGHTS
530X INCREASE
IN NATURAL ENGAGEMENT
11x increase
IN ORGANIC FOLLOWING
$0
OF PAID AD SPEND
We created a compelling giveaway to increase organic followers + chatbot subscribers
Through Social Media, we identified who our target audience was and where they were. We then created a giveaway for a pair of Winnipeg Jets tickets where users could tag unlimited friends in the comments; every 2 users tagged was an additional entry with a bonus entry if they shared to their story or Facebook page. Due to the contest rules, timing, design, and a few (secret) factors, the contest gained traction of almost 3,500 entries within the first 12 hours.
More Subscribers = More Retargeting Opportunities!
Of course, a successful campaign needs to gather more than just mentions, social followers, and impressions. So what we did was attach the clients chatbot to the giveaway so that ever single entry received an automated message from the 441 Main Facebook Page (their chatbot). Everyone who engaged with the chatbot which was 97% of users, became a subscriber. 441 Main is now able to retarget thousands of unique individuals for a fraction of the cost of email marketing with 90-95% open rates!
