7 IMPORTANT STEPS TO PROMOTE YOUR AESTHETICS BUSINESS
Managing your Aesthetics Business while trying to learn marketing on your own can be exhausting. Especially with the lack of resources out there. We’ve combed through what little resources there are on the web, combined with practicing what we preach to put together these important steps that your Aesthetics Practice needs to be doing to promote your business.
Following these simple steps will help set your business apart from your competitors, giving you an extreme advantage. Who doesn’t love having an advantage? Let’s begin…
1. Educational Storytelling
Use your blog to tell stories about your practice, your industry, your staff, or your client results. Each story should be unique and interesting enough to create appeal and draw new audiences from your social platforms.
Aesthetic practices are fortunate to be able to leverage “show and tell” story-telling strategies. Using images and patient stories you can illustrate how your practice is impacting people’s lives, by improving their appearance, and making them feel wonderful about themselves while educating your audience about how they can benefit from your business.
2. Work On Your “About Me” Keyword Selection
The “About” section of your Social Media pages should be optimized with keyword-rich names, categories, and descriptions. The words you use to describe your practice should reflect the natural conversational language that your audience uses. This will increase the likelihood of appearing on Social Media Search results.
Similarly, the About page of your website should not just focus on keywords such as aesthetics, but rather on answering questions that typical patients would ask. Think about some of the common questions that your patients have asked in the past and update your practice’s About page with content that provides answers to questions your audience is asking rather than a brochure of Aesthetics Specs.
3. Contests, Giveaways, & Promotions
Contests, giveaways, and promotions are very effective ways of acquiring new clients via social media. Because contests can produce outstanding results, it’s important that you make yours stand out by offering a prize that will create excitement and enthusiasm among your audience.
Consider options that will truly “WOW” your audience. Winning 20% off a purchase is a snooze… Why not try giving away 1 years worth of a free service or product (limited to 1 per month). Something that will encourage your entire audience to engage with your contest and produce massive results by requiring opt-ins that you can follow up with and directly advertise to.
Remember, it’s not what you’re giving away that matters, but the lead information you build in order to sign up for the contest. The hundred of interested customers who want your products or services that are signing up for the contest.
4. Outsourcing for SEO & Social Media Marketing
Let’s face it. You could put in thousands of hours learning the ever changing methodologies of Search Engine Optimization and Social Media Marketing, but then who will be left to manage your business while you’re trying to market it? Outsourcing for the tasks you need is optimal for getting in front of your target audience. By hiring an SEO Expert, you maximize your chances of getting on the front page of search engines.
Furthermore, you cast your business as ‘popular’ and ‘reliable’ by making more publications that concern it available on the net. This form of internet marketing is self-sustaining, as when more people access articles regarding your treatments, more people share them on various platforms with their friends or own audience.
5. Leads: Email List/Text List
It is important to build your email and/or text list and fill it with leads. Do so with contests, landing pages, opt in’s for discounts and promotions, and your customer database. Building these lists not only allows you to directly retarget each lead with campaigns through Facebook Advertising but you can also send emails or texts directly to their mobile device filled with informative lead nurturing campaigns and “Limited Time Only” discount campaigns.
A strong, information-riddled newsletter provides existing customers with exciting reasons to come back for more procedures or consultations. This may be the best way not to lose clients to concurrence.
6. Content Is Key
Content is… Well, you read the title. Content is key. That doesn’t mean posting the same generic before and after photos that you found on google that date back to 2012 when content was pixelated and blurry. It also doesn’t mean posting the generic stock image model with smooth skin that customers can so clearly tell is a stock image…
Customers want to go to a website that showcase REAL people. ORIGINAL content. Hire a photographer to take some photos of local influencers or models at your place of business or in a public setting with your branding in the image. Make it sexy while keeping it relevant to what the customer wants to see.
7. Time To Redesign Your Website
The biggest mistake we see with Aesthetic’s Businesses in 2018 is that they use their website as a brochure rather than a selling platform or lead capturing platform. Use your Social Media to drive traffic to your website, and use your website to drive sales. But how can your website drive sales if you’re letting 95% of your website traffic go without leaving their contact information with you to follow up on? Consider adding CTA’s or “Call To Action’s” across your entire website. Rather than simply stating the services you provide or how cool your technology is, explain what it DOES and how it benefits the CUSTOMER.
Turn your website away from being the standard “brochure” into a lead capturing, service selling, mega platform.
Which of the above steps are you already putting to use to market your aesthetics business today? Which do you plan to put to use? Let us know in the comments or share with a friend on social media by clicking the social icons below.
Or, just let us handle all the hard work for you. CONTACT US. Let’s work together.