5 IMPORTANT WEB DESIGN TIPS THAT WILL INCREASE YOUR SALON & BEAUTY WEBSITE CONVERSIONS
So you’ve been dominating the marketing game—creating industry-leading content, optimizing your website’s technical SEO, and driving tons of traffic to your site.
But there’s still one problem:
Your website isn’t capturing any leads and all your new traffic isn’t translating to tangible business results.
Well, simply put. Your Beauty & Aesthetics website is struggling with conversions.
This is a common issue in the world of digital marketing, and fortunately it’s one that can be rectified if you know what you’re doing.
The “know what you’re doing” part is what this post is all about: You’ll walk away with everything you need to know to turn your website into a conversion and lead generation machine!
Let’s get started!
1. Mobile Friendly Is Essential Today
With the majority of visitors using smartphones and tablets to view your website it’s essential your hair or beauty website can be easily read on a mobile device. Not sure if your salon website is mobile friendly? Look at your website now on your phone. Does it rescale automatically so it’s easy read or does it become teeny-tiny and almost illegible so you scroll frantically from side to side?
If you notice that your website is not mobile friendly, you could be losing out on 52.3% of all your potential customers. Luckily, our in-house team can schedule a free consultation with you to map out a plan to give your salon website a digital makeover.
2. Less Is More For Salon Websites
Cramming tons of links onto your web pages, packing the sidebar with adverts and littering pages with promotional messages may seem like a crafty way to keep visitors on your salon website. But it isn’t.
Heat map research shows that faced with cluttered pages stuffed way too full of options the visitor gets confused and leaves. Bare Body Sugar is a great lesson on minimalistic web design and aesthetics. There’s consistency among fonts, clear navigation, and a clean design.
Bare with us here (yes, we just made the ultimate dad joke)… There’s a delicate balance between showcasing what your salon or spa has to offer and bamboozling your reader with too much information.
3. Online Bookings
If you want to turn last minute lookers to bookers, then an online booking system on your website is a salon marketing must-have these days.
Seamless online booking is now readily available with all the leading salon software companies and it’s not expensive. It’s easy to add to your website – ask your web designer to do it for you.
As a part of our custom ready salon marketing packages, we now include an online booking software in your monthly service. You will be able to manage staff, customers, and your business more efficiently while we work on filling the open appointments. Want to learn more?
4. How Can I Find Pricing?
Our clients’ website stats reveal the Price Guide page is the third most visited web page for most hair and beauty businesses.
Yet you’d be surprised how many salons and spas don’t have one on their website.
If you don’t have one currently online I’d make it a marketing priority. Talk to your web designer for help.
5. Let Your Customers Do The Selling For You
Who better to sell your brand than your happy customers? Let your customers do the talking by featuring customer reviews on your website.
The key to success is encouraging customers to share their reviews and creating an automated mechanism that makes it easy to publish these reviews on your website. What better way to sell to new customers than by allowing them to research and find reviews from existing customers about their experience at your salon. They will be able to go into their first appointment more confidently, knowing what to expect.
These free tips can be easy for your web designer to implement on your website and when it comes to the salon & beauty industry, they are all must-haves!
Or, just let us handle all the hard work for you. CONTACT US. Let’s work together.