WHAT ARE THE BEST FACEBOOK MARKETING TIPS GOING INTO 2019?
Facebook being the largest and most powerful social media platform has grown into a complicated yet valuable tool for connection. It’s always been developer-friendly so it has a lot of nooks and crannies to get lost in.
Mastering Facebook takes a willingness to explore, not to mention a decent investment of time. We’ve highlighted these surprising features and easy wins to give you a head start.
Let’s get started!
1. Write Quality Facebook Marketing Copy
The ideal length for an organic Facebook post is less than 80 characters (receiving 66 percent more engagement, according to Buzzsumo). For a paid advertisement, try to stick to under 18 characters. With so little space, you’re going to have to get Shakespeare to prove that brevity is the soul of wit within your campaigns.
Still, there are always exceptions to this rule: people value publishers and thought leaders for their ideas, not their concision. Nuanced and important ideas can take up more space. But since attention spans are on a steep decline, keep in mind that the first few words are the most important to any reader.
2. Improve Facebook Ad Performance With Lowest-Cost Bid Cap
Improve your Facebook campaign performance by changing your auction bidding from lowest cost to lowest cost with a cap.
By default, lowest cost is enabled in your ad sets. This tells Facebook to get the lowest cost per result possible. To do this, Facebook will automatically bid in the auction on your behalf for maximum efficiency.
When you set a bid cap with lowest-cost bidding, you can accomplish two different things depending on the cap value.
Control Costs + Increased Ad Distribution
The first way to use cap bidding is to prevent costs from rising above an amount you’re comfortable with. This is especially beneficial if you know how much an instance of your optimization event is worth to you or what cost per optimization event you need to achieve to make a profit.
Using the Dominate Method, you set your bid cap at three to four times the amount of your target cost per optimization result.
When you do this, Facebook targets the highest-quality segment of your target audience that’s most likely to take the action you’re optimizing for, helping you successfully outbid competing advertisers. Read more on Advanced Facebook Advertising Tips Here.
3. Schedule Your Content
Consistent, quality posting will keep your audience engaged, but stopping everything a few times a day to craft a smart, sleek, intriguing post with gorgeous visuals can not only be … tough, but time consuming. Especially when your target audience isn’t in the same time zone as you. This is why it comes in handy to use a schedule + localization tool like we do for our Winnipeg Digital Marketing strategy. One of the best Facebook hacks is to craft a few posts at once and queue them up in advance using the Schedule Post button.
Even better, a social media scheduler like LaterApp can tell you when the best time of day to post is, given your audience’s habits as well as schedule on multiple social platforms including Twitter, and Instagram to maximize your efficiency and time.
4. Facebook Messenger Marketing + Chatbots
Facebook Messenger Marketing is in prime position to become the world’s #1 marketing channel in the coming years… and the companies who become early adopters of this fast-growing channel are going to have a serious advantage over their competitors.
If you want to come out ahead as the world moves away from email and toward messenger apps, this guide is for you. ManyChat released a 6,000 word guide to help you discover why messenger apps are so huge (and why they’re going to continue growing), how to use them to grow your business, and finally get a step-by-step walkthrough of the industry-leading software for Facebook Messenger Marketing—ManyChat.
This Ultimate Guide to Messenger Marketing is an absolute must read. Think of your Messenger subscribers as belonging to a more immediate, personal email list. You can send potential leads updates, ask them questions, and notify them of valuable promotions. We use ManyChat to create Chatbots for our existing clients. Need a hand? Let’s get in touch!
5. Utilize Your Facebook Pixel
If you’re running Facebook ads you should have a Facebook pixel installed on your website. It’s a bit of code that will track users’ interactions with both your website and your Facebook ads.
Pixels can track conversions, optimize ads, build audiences for future ads, and remarket to leads. Most noticeably, pixels are the reason that a pair of sneakers you left in a shopping cart last night keep showing up as you browse the morning news.
It’s simple to create a pixel in your Ads Manager (just click the hamburger icon and follow the prompts). Then, check out this complete guide on how to use a Facebook pixel to refine your ad strategy.
These free tips can be easy for your marketing department or if you’re a tech-savvy business owner, then it should come as no problem for yourself to implement on your Facebook Marketing Strategy and when it comes to 2019, they are all must-haves!
Or, just let us handle all the hard work for you. CONTACT US. We’re a fast-growing Marketing Company in Winnipeg interested in helping drive your bottom line. Let’s set up a free strategy session today!